Roll your cinnamon rolls towards you starting on a long end. Some filling may seep out the sides, that's ok, there's still plenty filling inside. Try not to make the rolls too tight, we want fluffy soft cinnamon rolls when we're done. Pinch together the seam at the end.
With the seam side down begin cutting your cinnamon rolls about 1 - 1 1/2 inches thick.
Add a generous amount of melted butter into your baking pans and brush them well, covering them well.
Place your cinnamon rolls in your pans. I often use 8" round pans that give me space to put about 7 rolls in each pan. You want to leave space around each roll so that they can rise... trust me they will rise even more!
Cover with a towel and let your cinnamon rolls rise for at least 30 minutes.
Once the rolls have risen, place pans in a pre-heated oven for about 15 minutes. They should be a light golden brown color.